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The Speakeasy - The Bloody Ceaser

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Drink #009: The Bloody Ceaser, Anime Licensing and the Future. The U.S. anime market of 2000 was clearly not the same market of 2010 no matter how much some people would like that to be the case. A lot about how anime is brought over to the U.S. has changed in the last few years. We talk about how we got to this point and then at the myriad of ways the remaining companies are innovating to respond to these trends. Which of these new methods of distribution will be able to coexist and which will die out? Whose licensing methods will pick profitable shows and who is still picking Rozen Maiden and Heat Guy J style bombs? And most importantly who thought that picking up Blessing of the Campanella was a good idea?

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And now your helpful bartenders at The Speakeasy present your drink:

The Bloody Ceaser
6 oz.
Clamato Juice
1½ oz. Vodka
2 Dashes Hot Sauce
2 Dashes Worcestershire Sauce
Celery salt
Freshly Ground Pepper
Lime/Lemon wedge
1 Crisp Celery Stalk

Served on the rocks in a highball class. Rim the glass first with a lime wedge and then with celery salt.

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Show notes:

Opening song: The Sherlock Hound Opening: Sora Kara Koboreta Story (A Story that Fell from the Sky) by Da Capo.

[00:18] Intro: Just in case you wanted to know who we are and what we are about. We also give all the standard contact info as we introduce ourselves.

Including:

[2:27] News

[8:10] The Happy Hour Promo Break

[10:04] The Cocktail: What is the rhyme and reason to modern anime licensing?

  • Clearly the strategy and methods in which anime is licensed and released in the U.S. has changed. The question is why did it change, what are the current strategies, and what do we expect to see in the future.?

[11:04] Big Change Number #1: Economic Meltdown

  • A horrible world wide economy.
  • The death several US anime companies.

[15:16] Big Change Number #2: Avast, me hearties!

  • What changed that made piracy such a problem

[17:50] Big Change Number #3: Crossing the Streams

  • Streaming video has changed everything

[18:42] What are the dead distribution methods?

  • Is paying for anime via digital download a dead model?
  • Digital rights and price per episodes still have to be hammer out.
  • Single disk DVDs are very dead and pack-in-items as well.

[27:39] Get a Second Drink Musical Break

[29:03] What are the modern licensing models and strategies?

[31:09] 1st Major Change: Streaming goes Legit

  • Simulcasting and streaming is king.
  • Anime on DVD has an amazing list of everything that is streaming.
  • With ads VS. ad free with a monthly subscription.

[38:40] 2nd Major Change: DVD Distribution has Changed

  • Season sets and half season sets are the new model.
  • Crunchyroll is now licensing anime for DVD distribution.
  • A reminder that streaming rights are separate from DVD rights.

[43:02] 3rd Major Change: What Gets Licensed has Changed

[61:08] Final Thoughts

  • Which of these strategies will succeed?
  • Who will survive?

[72:49] Ending

Ending song: Sherlock Holmes in the 22nd Century

 


Reverse Thieves
Written on Tuesday, 14 September 2010 07:27 by Reverse Thieves

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